The use case for Dealsafe centers on the inherent uncertainties in traditional transactions between buyers and sellers, which include potential delays in delivery, production, and payments. Dealsafe wanted to address these issues by providing a secure platform to facilitate transactions, ensuring that funds are protected and only disbursed when the agreed-upon terms are fulfilled, thereby guaranteeing a safer and more efficient deal-closing process.

General User Personas

Based on our market research, we defined some general user personas that helped us define the scope of the product as well as tailor interactions for its potential users.

As part of its onboarding process, Dealsafe offers an intuitive user experience beginning with a clear and informative splash screen. Users can quickly register as either an individual or a business, with simple step-by-step guidance through the account creation phase, which includes entering details and secure OTP verification. For convenience, returning users have multiple login options, such as PIN, biometric data, or the classic email and password, catering to user preference while maintaining high security standards.

The Dealsafe app's deal creation feature is designed to provide a smooth transaction process. Starting from the home screen, users can view deal statistics and navigate active, pending, or completed deals. For deal setup, users input buyer or seller information, define deal terms, and review details for accuracy before submitting. The app supports diverse payment options and bank details entry, facilitating a seamless and successful transaction closure.

Dealsafe has a meticulous approach to managing deal statuses and details. The app tracks each stage of a deal, from inception to completion or cancellation, providing users with clear status updates, including active, paused, or needing changes. Additionally, it features a streamlined issue resolution flow, ensuring any obstacles are promptly addressed. This system guarantees transparency and control throughout the transaction lifecycle, enhancing user confidence and satisfaction.

Dealsafe enhances user engagement with a sophisticated notification system and comprehensive profile management features. It delivers real-time updates on transaction activities and allows users to customize their profile settings, manage payment methods, and securely verify their identity. The app's intuitive interface also includes a detailed transaction history and flexible login options, ensuring a seamless and secure user experience.

The intricacy and care needed to craft a fintech product is always challenging but really engaging at the same time. The care needed to cover all of Dealsafe's use cases with users trusting them with their money demanded a keen eye for details. In addition to that, maintaining transparency, fairness and accessibility to sensitive information of each user also proved to be an interesting challenge.

The project was and probably is the most intricate freelance project I have worked on. I had worked on fintech products before but the amount of attention to details needed as well as the sheer number of use cases that needed to be covered was new and refreshing.