Exhibit A:
PerDay: A Day to Day Approach Centric Budgeting App
The idea behind this was rather simplistic sine the symbol for "Per" specially in financial terms, is fairly known. I wanted to try a more skeuomorphic aesthetic for the whole idea and chose the color of money i.e. green to finish off the execution.
Branding for a daily budgeting app with a focus on a more day to day approach, for those who find monthly budgeting and discipline a lofty goal.
Exhibit B:
Poolside: Your Digital Swimming Coach
The goal of the app was to resolve unnecessary complications that most of the modern swimming apps come with and allow a worthy experience for not only experienced swimmers, but also provide an easy onboarding and training for those new to the sport.
Poolside: A fresh approach to a an old concept
Exhibit C:
Great Paradigms: Yet Another Digital Agency with a Twist
The tagline was suggested by them and not me haha. The team wanted a fresh modern outlook on their new agency. One of their requirements was to include the x-s and o-s typically seen on the drawing board of sports coaches when mapping out strategies and plays.
The Xs and Os depicted their focus on market strategy and a weighted approach to things
Exhibit D:
Mostly Aligned: A Software Agency with 5 Almost Insync Members
The name although ominous for a new venture, represents the small differences in mindset of the 5 partners. They are of strong belief that this misalignment greatly benefits them when carving out solutions for any of their future clients or projects. May the name not prove to be a destructive self fulfilling prophecy. Hence, the logo contains 5 slightly off axis colorful circles.
The idea also arose from the fact that when shortened, the company name says "MAligned".
Exhibit E:
NIMUN 18: Pakistan's Biggest MUN (Arguably)
I took on the role of an art director during this project back when I was in college. NIMUN was a very prestigious model united nation event in Pakistan, held by NUST every year. The work spanned from logo, branding, merchandising to a lot of print media covering the event during the 4 days of the event. This was my first big undertaking in a leadership role as I had a team with me to work on all this, big learning moment.
The logo and branding of NIMUN 18
Some of the Print Media and Social Media work
Lanyards and event invites
Exhibit F:
EMPG: Exploration for a Global Conglomerate
During my time at EMPG (now Dubizzle). I was involved in the rebranding effort for their global brand as well as their in-house tech wing called EMPGLabs (now DubizzleLabs). But as these parenthesis suggest, the branding effort did not come to fruition in the face of internal corporate restructuring and merging into a more well known entity called Dubizzle.
Variations for EMPG's Rebranding
Exhibit G:
Toolboxnerd: For All the Hardware Enthusiasts
I always include this particular logo in my portfolio because I found the website for their website to be super fun. The logo variations in one way of the other represented that too.
The variation that got selected at the end
Another variation with some markup on what the symbology meant
Chapter H:
Tipniy: Colorful but Simple
Frankly speaking, I do not remember why or for whom I created this logo, but I really like the colors that ended up getting used here. Maybe it was for a friend? For an agency? We will probably never know.
An assortment of Colors in harmony