A product designer from Lahore, Pakistan. The city of colors.

that's me
5+

Years of Experience

with international clientele under on-site, remote and hybrid arrangements

6+

Product Industries

fintech, prop-tech, ecommerce, edu-tech, AI and marketing and more

7+

International Products Shipped

live in Asia, Middle East and Americas

4+

Tools with Advanced Expertise

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, .... +more

My Philosophy

As an Individual

To prioritize personal growth by embodying social responsibility, empathy, and fostering a welcoming atmosphere for those in my surroundings.
Selector

As a Designer

Balancing business goals and user needs through innovation through cross-team collaboration and robust development cycle.
Selector

As a Creative

Keep my passion for creating cool things alive. Always lookout for what makes me feel that rush of inspiration, open 50 new chrome tabs, start a new design file, make progress, fail, learn, start again.

A selection of

My best work yet

Visit The Vault
  • Phoenix Capital

    Bespoke, scalable ERP for Phoenix's mineral rights wing.

    2023-2024

    Figma

    Board the ARK
  • Zameen.com

    Reimagining Pakistan’s Biggest Property Portal.

    2019-2022

    Adobe XD

    Discover Our Journey

A little about

My contributions

Phoenix Capital's ARK

Case Study

Led end to end development of the ARK platform. Took ownership of design, QA and feedback implementation. Conducted several usability tests.

Commonwealth Sports

Case Study

Spearheaded the design of web and mobile interfaces, optimizing user experience for investment and share purchasing processes.

Synthesis.AI

Case Study

Transformed a JSON-exclusive interface into an intuitive, step-by-step synthetic data generator for seamless user experience.

Zameen App

Case Study

Led the redesign of the Zameen App, Pakistan’s biggest property portal, elevating experience for both sellers and buyers while meeting business KPIs.

Zameen Web

Led the website redesign effort. We ideated overhauled the landing page as well as redesigned some outdated core flows and experiences.

Profolio - Seller's Portal

Led platform's redesign with refreshed integration of analytics as well as an optimized property management experience.

Dealsafe

Case Study

Led the design for an online escrow service. Core services included objective based fund releases, dashboards for sellers and buyers and analytics.

Graphlan

Designed and ideated the flow for their Organizations feature, their Google Add-on and contact import plug in.

PortLink

Designed logistics management system that handled warehouse management, delivery, and tracking inventory for businesses.

A peek at the

Tools of my craft

Radar GraphRadar Key

For your time and attention,

Thank you!

My journey has been filled with entrusted opportunities followed by relentless hard work and collaboration. Fortunately, this has lead to a driven collective creating impactful products for passionate clients and customers.

"Design is the intermediary between information and understanding."

- Richard Grefé